L’impact de la démarche RSE sur la performance globale des entreprises en situation de la crise COVID-19 : Revue de littérature

Abstract

The covid-19 crisis is unprecedented, causing extensive damage worldwide and affecting various sectors, mainly health, economic, social, and environmental. In response, companies have adopted different approaches and policies. The findings demonstrate that companies embracing the CSR approach have been able to withstand the shock caused by the crisis and even achieve better outcomes. Our article will focus on the theoretical analysis of the impact of the CSR approach on the global performance of companies during the recent pandemic crisis.